Step 1, Done

I wouldn’t say the world was changed, but I was very happy at the way in which the meetings Tuesday onwards have been structured. I believe that they were much more productive than those of Monday afternoon. We’re now almost at the end of our week of FY12 account planning. I have to say that if I take a step back, I am impressed at both the quantity and quality of the work that has been done, and the commitment of the organisation to invest so heavily in the account planning process (the full senior management team together for a week in India). That said we do need to take some time to reflect on the detail we have gone through to make sure we really are seeing the big picture, and the real test will be how much we actually live the plan over the next 12 months. Only time will tell....